Case Studies
Recent work
A selection of DeployTeq and MarTech engagements delivered end-to-end — from scoping and implementation through to UAT and live rollout.
DeployTeq Onboarding & Migration
Challenge: Multiple clients across different verticals were running on legacy ESPs — including Dotdigital and Silverpop/Watson/Acoustic — and needed to move onto DeployTeq without disrupting live campaigns or losing data integrity.
Approach: Owned the full engagement end-to-end — scoping, migration planning, data and template migration, implementation, UAT and go-live — tailoring the approach to each client's vertical and outgoing ESP.
Result: Multiple clients across different industries successfully migrated onto DeployTeq with no disruption to live sending, taken all the way from initial scoping through to UAT and live.
DeployTeq CRM & Systems Integration
Challenge: Clients needed DeployTeq to work as part of their existing CRM infrastructure — CDPs, microservices, web platforms and APIs — rather than as a disconnected, bolted-on tool.
Approach: Led scoping through to implementation, UAT and live rollout of integrations connecting DeployTeq to CDPs, microservices, websites and APIs, ensuring reliable two-way data flow.
Result: Delivered robust, production-ready integrations that embedded DeployTeq into each client's broader marketing and data ecosystem, from scoping through to live.
ML-Driven Marketing Programs
Challenge: Clients wanted to move beyond static segmentation and rules-based campaigns to unlock greater return from their marketing programs.
Approach: Scoped, built and implemented machine learning-based marketing programs, taking each one through UAT and into live production.
Result: Delivered successful ML-based programs that drove significant increases in ROI for clients, managed end-to-end from scoping to live.