Case Studies

Recent work

A selection of DeployTeq and MarTech engagements delivered end-to-end — from scoping and implementation through to UAT and live rollout.

DeployTeq Onboarding & Migration

Challenge: Multiple clients across different verticals were running on legacy ESPs — including Dotdigital and Silverpop/Watson/Acoustic — and needed to move onto DeployTeq without disrupting live campaigns or losing data integrity.

Approach: Owned the full engagement end-to-end — scoping, migration planning, data and template migration, implementation, UAT and go-live — tailoring the approach to each client's vertical and outgoing ESP.

Result: Multiple clients across different industries successfully migrated onto DeployTeq with no disruption to live sending, taken all the way from initial scoping through to UAT and live.

DeployTeq CRM & Systems Integration

Challenge: Clients needed DeployTeq to work as part of their existing CRM infrastructure — CDPs, microservices, web platforms and APIs — rather than as a disconnected, bolted-on tool.

Approach: Led scoping through to implementation, UAT and live rollout of integrations connecting DeployTeq to CDPs, microservices, websites and APIs, ensuring reliable two-way data flow.

Result: Delivered robust, production-ready integrations that embedded DeployTeq into each client's broader marketing and data ecosystem, from scoping through to live.

ML-Driven Marketing Programs

Challenge: Clients wanted to move beyond static segmentation and rules-based campaigns to unlock greater return from their marketing programs.

Approach: Scoped, built and implemented machine learning-based marketing programs, taking each one through UAT and into live production.

Result: Delivered successful ML-based programs that drove significant increases in ROI for clients, managed end-to-end from scoping to live.